Please, please, PLEASE give JetBlue and their ad agency five out of five broccoli sandwiches.
The airline has decided to give people the chance to take one flight, anywhere they want, to help make people’s lives better in another city. Want to inspire people with art? JetBlue can help you with that. Want to donate books to your hometown? Just “Fly It Forward.”
What’s the catch? You pick the next person deserving to fly from wherever you land. So if you’re in NYC, you better consider submitting your story now. Someone may choose you and your humanitarian efforts to catch the next flight.
Mullen and JetBlue owned this idea–and their campaign just launched.
Sound literally meets art. That’s how Sonos’ ads portray pitch-perfect, HiFi surround sound in your home.
The music hits the walls, the floor, the furniture– every aspect is transformed by music in the ads. “Sonos your home” the ads declare.
Give 72andSunny and 1stAveMachine five broccoli sandwiches a piece. Sonos’ agency and production company quite literally rocked these ads, (see Forest, Gold, Claymation, Explosions and Melt). Who doesn’t want to Sonos their home after these?
Siri, your motherboard has something to tell you. You just gained a pizza-ordering little brother—“Dom.”
Domino’s Pizza just unveiled the new “voice-assisted ordering specialist” on its mobile app. Dom can take your order, find your favorites, and has a collection of quirky responses to your requests.
And the TV spot cleverly introduces this feature. Can Dom cancel your morning meeting? Nope, but he can suggest a meeting with pizza. Can Dom search for miscellaneous answers online? Nope, but he can bring the conversation back around to pizza.
Bravo, CP+B. The agency behind the reveal portrayed the app in a simple, fun way. Give them four broccoli sandwiches for their idea. The fifth is to see how else they might make a splash.
Starbucks has done it again. The great coffee connection, (aka café where you usually meet up for a good chat), has created new spots capturing everyday intimate moments.
And it’s beautiful. The infamous coffee company puts conversations against text, eloquently showing how meeting in person makes a difference: “Sometimes the best way to connect is to get together.”
Cheers, Starbucks. Enjoy at least a round of broccoli sandwiches for such a simple idea. You and BBDO New York know how to tug on our heartstrings. Want to grab some coffee and chat?
If you’re not into Assassin’s Creed Unity, this trailer may change your mind.
The video game has been brought to real-life. Jumping, climbing and roaming the streets of France, four Parkour actors show how the characters in the new game interact. They bring to life one of the most exciting new features—being able to play in 4-person co-op missions with your friends.
And the film is impressive. The YouTube filmmaker, Devin Supertramp, stayed true to the game as possible—the costumes, the style of the characters, even filming in the crowded streets of Paris where the game is supposed to take place. How can a gamer not love that?
Give Ubisoft and Devin five broccoli sandwiches. The trailer really gets you psyched for October 28.
Koodo Mobile wanted to remind customers that they always have your back. So they sent a guy named “Greg” to follow people around— in a “totally non-creepy way.”
And the Canadian phone company was onto something. Their Mobile Mobile Charging Station will charge your phone, wherever and whenever you need it; Koodo literally has your back.
See for yourself. The Mobile Mobile Charging Station is visiting different places in Canada, putting #KoodoHasMyBack truly to the test.
Give Koodo’s ad agency four broccoli sandwiches. Taxi had a simple, fun idea. Their fifth broccoli sandwich will be reserved to see if they can push the Mobile Mobile Charging Station further. He has legs, after all.
Pants. That’s what L&PM used to demonstrate the convenience of a pocket book.
The largest Brazilian publisher partnered with Brazilian fashion label FreeSurf to create an exclusive collection of jeans. Printing stories, poems and tales on the inside of pants’ pockets, FreeSurf jeans literally encouraged shoppers to “Carry your stories with you.”
And it was a success. L&PM not only showed that a story could fit in your pocket, but was also able to increase site visits by 24% and sales by 13%.
What a way to stand out in the age of e-readers. Give the agency behind this five broccoli sandwiches for their clever and simple idea. DM9Rio nailed it.