When she dropped her music video for “Formation” Saturday morning via Instagram, you knew that Queen Bey had bigger plans. Only time would tell what – or how—she would reveal next.
Beyoncé is no stranger to real-time marketing. On December 13, 2014, she dropped an entire visual album without a single teaser, and the world took notice. So her decision to drop a music video during Black History month, two days before the Super Bowl, was no mistake. It was well planned, well played.
She built anticipation for a show in which she wasn’t the headliner, was able to make the connection to the Black Lives Matter movement and like a true Queen, pointed toward her upcoming tour—which part of the proceeds go toward helping fix the Flint water crisis. How can you not love Beyoncé?
Give the woman several rounds of broccoli sandwiches. There’s no marketing blitz quite like the Queen’s.
Forget House Hunters. Trulia understands what it means to be “trulihome” and why.
In their latest campaign, the real estate site winks at home buyers and the real reasons they want certain features. Trulia pokes fun, but their tagline hits the sweet spot: “Find a home where you can be you.”
So Trulia invites you to get in on the fun. Their landing page lets you take a shot at $25,000 toward a new home, and shows real-life confessions from current home owners.
Mekanism deserves a hearty four broccoli sandwiches. Their campaign is just rolling out, so it’ll be interesting to see what else they have in store.
At least that’s the case for Ecofill.
The Original Ink Cartridges’ brand knows how to show value—especially it’s own. Using less and less of a key printer color, Ecofill’s outdoor ads speak volumes.
Worth a thousand words, at least five broccoli sandwiches, and a Cannes 2015 Gold award, these images prove that simple ideas always win.
Bravo, Ogilvy & Mather, Bogotá. Your work continues to inspire.
On May 2, 2015, thousands of Brits welcomed the arrival of one baby. Pampers welcomed “every baby.”
The diaper company filmed and created a spot within the same 24 hours that Princess Charlotte was born. Featuring numerous families and their newborns on their special day, Pampers was able to capitalize on the significance of the royal arrival— as well as the importance of every child’s. “Because to us, every baby is a prince or princess and we wish them all love, sleep and play.”
Simple and well timed. Bravo, Saatchi & Saatchi. Give the agency behind this ad and ensuing campaign a full five broccoli sandwiches.
How do you get the word out that you’re a “proper coffee shop” in Amsterdam—serving actual coffee? Let stoners do the talking.
That’s what Moyee Coffee did. The shop asked those under the influence to taste test their coffee, believing that pot heightens the senses. And while the results are amusing— it tastes “like a forest… with chimpanzees”—they show off the robust, complex flavors that you can find at the shop.
Give 180Amsterdam four broccoli sandwiches. The agency’s concept is clever, making Moyee Coffee’s location a strength rather than a problem. Let’s see if they can take this idea further.
Give it up to The LEGO Movie for their awesome performance during last night’s 87th Academy Awards.
If you hadn’t seen the blockbuster before, you’ll want to now. The LEGO Movie’s star-studded performance of “Everything Is Awesome,” rocked with Oscars made out of Legos, costumed dancers that mirrored the movie, and a vibe so upbeat, you (almost) forgot that the film hadn’t won any awards. It was positive, interactive, and left you wanting more. Even Oprah was excited.
Give Michael McNally (Lego Systems’ senior director, brand relations) and team a whole round of broccoli sandwiches. The LEGO Movie created a show-stopper that made you want to watch the movie all over again. And that’s how advertising is done.
Watch out Mom & Dad. Evolve is not messing around. But your kids are.
Whether you’re pro or anti gun control, kids’ safety matters. And what better way to show that than with these ads?
Give McCann New York five out of five broccoli sandwiches. Evolve’s PSAs used just the right amount of humor, building off of last year’s spot.