On May 2, 2015, thousands of Brits welcomed the arrival of one baby. Pampers welcomed “every baby.”
The diaper company filmed and created a spot within the same 24 hours that Princess Charlotte was born. Featuring numerous families and their newborns on their special day, Pampers was able to capitalize on the significance of the royal arrival— as well as the importance of every child’s. “Because to us, every baby is a prince or princess and we wish them all love, sleep and play.”
Simple and well timed. Bravo, Saatchi & Saatchi. Give the agency behind this ad and ensuing campaign a full five broccoli sandwiches.
How do you get the word out that you’re a “proper coffee shop” in Amsterdam—serving actual coffee? Let stoners do the talking.
That’s what Moyee Coffee did. The shop asked those under the influence to taste test their coffee, believing that pot heightens the senses. And while the results are amusing— it tastes “like a forest… with chimpanzees”—they show off the robust, complex flavors that you can find at the shop.
Give 180Amsterdam four broccoli sandwiches. The agency’s concept is clever, making Moyee Coffee’s location a strength rather than a problem. Let’s see if they can take this idea further.
Give it up to The LEGO Movie for their awesome performance during last night’s 87th Academy Awards.
If you hadn’t seen the blockbuster before, you’ll want to now. The LEGO Movie’s star-studded performance of “Everything Is Awesome,” rocked with Oscars made out of Legos, costumed dancers that mirrored the movie, and a vibe so upbeat, you (almost) forgot that the film hadn’t won any awards. It was positive, interactive, and left you wanting more. Even Oprah was excited.
Give Michael McNally (Lego Systems’ senior director, brand relations) and team a whole round of broccoli sandwiches. The LEGO Movie created a show-stopper that made you want to watch the movie all over again. And that’s how advertising is done.
Watch out Mom & Dad. Evolve is not messing around. But your kids are.
Whether you’re pro or anti gun control, kids’ safety matters. And what better way to show that than with these ads?
Give McCann New York five out of five broccoli sandwiches. Evolve’s PSAs used just the right amount of humor, building off of last year’s spot.
Loctite’s Super Bowl ad was anything but expected. It was bizarre, risky— and hard to look away from.
Who could forget a group of eccentrics dancing and singing about glue? It was funny, surprising and memorable— exactly what you want to see during the Super Bowl.
And the campaign to go along with this spot is just as good. On Loctite’s WIN AT GLUE tumblr, you can download the brand’s “album full of bangers,” purchase t-shirts that say, “Loctite glue saved my marriage,” or watch “how-do’s,” tutorials using Loctite with unique projects.
Give Fallon a whole feast of broccoli sandwiches. The ad agency made the (estimated) $4.5 million gamble worthwhile.
Weetabix is asking kids to play with their food. And the task is both delicious and downright clever.
The UK cereal brand is showing kids how they can whip up a better breakfast through wholesome “Weetabuddy” characters. Each TV spot introduces different Weetabuddies, then challenges kids to make their own.
The cereal brand then tops off each ad with the Weetabuddy Contest. Kids can upload and enter their Weetabuddy to win their very own Weetabuddy Creator Kit, (which is probably more cereal)!
Well done, BBH London. The agency behind this witty campaign deserves a full five broccoli sandwiches. If only cereal tasted well with broccoli.
What if you couldn’t recall the last year—and Google’s and Yahoo’s accounts don’t help?
That’s what it’s like to have Alzheimer’s. Spoofing the 2014’s year in review videos, the spot for Alzheimer Nederland hits home. How could you remember the last year if you struggle with recalling the last 10 or 15?
Bravo, N=5 Amsterdam. The ad agency deserves a full round of broccoli sandwiches for their simple idea helping a good cause.