Apples Latest Spot Practices What It Preaches

Easy-to-use for everyone — everyone. That’s what Apple’s newest ad emphasizes.

And Apple practices what it preaches. Made by a woman with cerebral palsy, the ad shows how the technology is exactly what Apple says it is.

Give the brains behind this spot five broccoli sandwiches. This is classy, relatable and displays the newest Apple products in a very human way. Bravo.

You Don’t Want to Fast Forward through Geico’s New Ads

Geico will now skip half of their ads for you. What’s the catch?

The insurance company is on the joke. And has been. Following up their award-winning, unskippable preroll ads, Geico’s newest campaign leaves you wondering, “What did I miss?”

And that’s the catch. You want to watch the extended versions. (And they’re pretty bizarre.) So you’ll spend two minutes longer with an ad you didn’t want watch in the first place.

Well played, The Martin Agency. Give the AOR a full round of broccoli sandwiches. They’ve done it again.

See the rest of the spots: https://youtu.be/XSV8AjIEUhE?list=PLwTsyIROsacim24vPVm-6Vf_P5AtfvMk9

Beyoncé Slayed the Super Bowl

When she dropped her music video for “Formation” Saturday morning via Instagram, you knew that Queen Bey had bigger plans. Only time would tell what – or how—she would reveal next.

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Beyoncé is no stranger to real-time marketing. On December 13, 2014, she dropped an entire visual album without a single teaser, and the world took notice. So her decision to drop a music video during Black History month, two days before the Super Bowl, was no mistake. It was well planned, well played.

She built anticipation for a show in which she wasn’t the headliner, was able to make the connection to the Black Lives Matter movement and like a true Queen, pointed toward her upcoming tour—which part of the proceeds go toward helping fix the Flint water crisis. How can you not love Beyoncé?

Give the woman several rounds of broccoli sandwiches. There’s no marketing blitz quite like the Queen’s.

When Real Estate Ads Tell It Like It Is

Forget House Hunters. Trulia understands what it means to be “trulihome” and why.

In their latest campaign, the real estate site winks at home buyers and the real reasons they want certain features. Trulia pokes fun, but their tagline hits the sweet spot: “Find a home where you can be you.”

So Trulia invites you to get in on the fun. Their landing page lets you take a shot at $25,000 toward a new home, and shows real-life confessions from current home owners.

Mekanism deserves a hearty four broccoli sandwiches. Their campaign is just rolling out, so it’ll be interesting to see what else they have in store.

Less is More with Ink Cartridge Ads

At least that’s the case for Ecofill.

The Original Ink Cartridges’ brand knows how to show value—especially it’s own. Using less and less of a key printer color, Ecofill’s outdoor ads speak volumes.

Worth a thousand words, at least five broccoli sandwiches, and a Cannes 2015 Gold award, these images prove that simple ideas always win.

Bravo, Ogilvy & Mather, Bogotá. Your work continues to inspire.

“Every Baby” Receives a Royal Welcome in Pampers Ad

On May 2, 2015, thousands of Brits welcomed the arrival of one baby. Pampers welcomed “every baby.”

The diaper company filmed and created a spot within the same 24 hours that Princess Charlotte was born. Featuring numerous families and their newborns on their special day, Pampers was able to capitalize on the significance of the royal arrival— as well as the importance of every child’s. “Because to us, every baby is a prince or princess and we wish them all love, sleep and play.”

Simple and well timed. Bravo, Saatchi & Saatchi. Give the agency behind this ad and ensuing campaign a full five broccoli sandwiches.

Coffee and Cannabis: a Taste Test with a Twist

How do you get the word out that you’re a “proper coffee shop” in Amsterdam—serving actual coffee? Let stoners do the talking.

That’s what Moyee Coffee did. The shop asked those under the influence to taste test their coffee, believing that pot heightens the senses. And while the results are amusing— it tastes “like a forest… with chimpanzees”—they show off the robust, complex flavors that you can find at the shop.

Give 180Amsterdam four broccoli sandwiches. The agency’s concept is clever, making Moyee Coffee’s location a strength rather than a problem. Let’s see if they can take this idea further.