You may not like broccoli sandwiches, (unless it had some hairless benefits), but you only deserve one anyway. As a consumer in the demographic you are targeting, I’m embarrassed by your advertising campaigns. Talk about superficial thinking.
Fire your agency. There needs to be something more than hyper-sexualizing women. Sure, sex sells, but no one needs to use creative thought to come up with that idea. What if you focused on the time aspect that it saves women who shave? Or how waxing is easier to do and less expensive in the long run? Maybe, talk about how women can go on vacation and not have to worry about shaving in a gross, cheap, hotel shower?
You can do better. Munch on your single sandwich while you mull this over. Think a little harder, and your advertising will be worthy many broccoli sandwiches.