Twitter has changed its tune. Like Madonna, Twitter has successfully announced that its brand is synonymous with its image. It is one-of-a-kind and won’t be confused with another logo. Just like that.
No words were necessary in the video above. Twitter blogged about their iconic change to clarify to users, but it really wasn’t necessary. The image was already so well perceived. With the rise in Twitter usage, I give Twitter five broccoli sandwiches just for being savvy in their timing.
One image. One meaning. Madonna and Twitter got it all figured out.
For more information about the change, check out Adweek’s post.