Their “Unhate” campaign also won a Cannes Grand Prix this week for it’s brilliant advertising, but I think it also won something more: people’s interest.
Yes, advertising is supposed to get you to look at a product or service, but the United Colors of Benetton gets you to look beyond their clothes and at a new idea. Unhate.
Dang. A cultural revolution that is associated with it’s product? Maybe the United Colors of Benetton should get a second round of sandwches.