Finally, a deodorant that tells it like it is: Unilever’s Sure Maximum Protection’s advertising portrays women in all their glory.
Give five broccoli sandwiches to Sure’s ad agency, Deutsch Inc. NY. Running in 24 countries with matching print and out-of-home work, this brilliant campaign recognizes and promotes the fact that real women, strong women, sweat.
Duncan Macleod from the Inspiration Room explains beautifully:
Sweat is presented as a symbol of strength, not of weakness. Sweat is a sign that women are engaged, doing, achieving. Women are strong. And now there’s a product as strong as women are.
Amen to that.