Whether or not you enjoy the show, there’s something wonderful about the Political Animals’ commercials: movie trailers, take note.
The USA limited series event’s advertising draws your attention in without giving the whole story away. Promoted in a similar fashion to an actual movie, the six-episode spots are produced with quick cuts, blue and red color effects to heighten the drama, and a great score to move the spots along. Beautiful.
And yet, feeble.
The premiere launched with soft ratings, only 2.62 million viewers. Though a small turnout for a big drama, the schedule across the board was stacked high with AMC’s Breaking Bad, A&E’s Longmire and HBO’s The Newsroom.
Better luck next time.