The advertising Microsoft did to revamp its Internet Explorer 9 campaign is interesting, but not quite right. Can you figure out the anomaly in its television spots?
Microsoft’s in-house creative would deserve a high-five if not for one issue: the music in these spots. The beat and rhythm of these commercials are dead-on, but the lyrics convey a different message, the wrong message even.
Singer Alex Clare‘s song, “Too Close,” tells of a breakup; a heartache. Is IE9 trying to say it’s breaking up from its old ways? Or is IE9 simply using a song because of its strong beats and electronic vibe without paying attention to the lyrics attached?
Munch on your four broccoli sandwiches carefully, Microsoft. You don’t want your advertising to imply more than you mean.