Big Ideas With Huge Potential: Mini Cooper’s “Win Small” Campaign

Mini Cooper’s advertising knows that Americans love to cheer for the underdog. This spot hits that nail right on the head.

 

Airing during the Olympics opening ceremony, this commercial wins more than a small victory, in my book. It celebrates viewers of all sizes with big dreams, but especially the small guys who it seems are fighting against all odds.

Give me a high five, Butler, Shine, Stern & Partners. Five broccoli sandwiches for such a big idea.

 

Mini Cooper Win Small

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