Visa Encourages Global Cheer: Brilliantly Dramatic Advertising

Visa’s campaign for the 2012 Olympics gives you chills. Their brilliantly dramatic commercials, especially this one with Michael Phelps, just make you want to cheer.

 

 

The creative ad agency behind Visa, TBWA/Chiat/Day Los Angeles, certainly knew how to take the Olympic spirit to the next level. With Morgan Freeman’s epic voice and a spin on the tagline, “Go World,” Freeman encourages viewers to “join our global cheer.”

Wow.

Makes you feel like you’re part of something more. Five broccoli sandwiches for advertising that continues to inspire and support the Olympic spirit.

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