Two-fold Brilliance: Campbell’s Special Edition Cans Advertise More than Soup

How cool are these: Campbell’s soup cans redesigned to look like Andy Warhol’s most popular piece, 32 canvases.

 

Campbell's Special Edition Cans

 

Celebrating the 50th anniversary of Warhol’s piece, Campbell’s Soup global design team worked with the Warhol Foundation to imitate the 1965 painting, only to sell the limited edition cans at Target.

Brilliant.

The soup gets a fresh twist and Warhol gets recognition all over again. Five broccoli sandwiches to whomever at Campbell’s came up with that advertising idea.

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