Oreo’s Grand Finale: A Lively Twist in Advertising

Oreo's live campaignOreo’s 100-day “daily twist” campaign came to a grand finale yesterday. So grand, they gave themselves a high-five.

The Nabisco cookie’s agency, DraftFCB, brilliantly involved the public in the campaign fun. Taking fans’ suggestions from Twitter and Facebook, DraftFCB set up a billboard in Times Square for viewers to watch the process of making the final cookie.

What a delicious conversation starter.

Oreo’s fan interaction per social-media post has grown by 110% since the campaign’s launch. Wow. Five broccoli sandwiches for such sweet success.

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