The Nabisco cookie’s agency, DraftFCB, brilliantly involved the public in the campaign fun. Taking fans’ suggestions from Twitter and Facebook, DraftFCB set up a billboard in Times Square for viewers to watch the process of making the final cookie.
What a delicious conversation starter.
Oreo’s fan interaction per social-media post has grown by 110% since the campaign’s launch. Wow. Five broccoli sandwiches for such sweet success.