Interesting Hot Pockets Advertising: Pocket Like It’s Hot

Hot Pockets’ advertising either hit the mark perfectly or missed it entirely in its parody of Snoop Dogg’s, “Drop It Like It’s Hot.”

 

Pocket Like It’s Hot” attempts to hit stars all across the target audience’s radar. From the renowned Snoop Dogg to the obscure “Herbie Hot Pocket,” Threshold Interactive endeavored to get guys 14-25 laughing and hungry.

Success?

Maybe. Hot Pockets’ Facebook page is gaining steam, but only time will tell what this comical spot will do for the brand. Until then, a healthy dose of skepticism serves three broccoli sandwiches.

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