The Horseless Headsman: Snickers’ Hilarious Campaign Extension

A clever twist to Snickers’s original campaign, the “Horseless Headsman” advertises the candy bar beautifully for Halloween.


Snickers’ ad agency, BBDO New York, knew what they were doing. The original campaign, “You’re Not You When You’re Hungry” is simply hilarious. Then, take a Halloween horror story, mix it in with the campaign’s big idea, and you get pure brilliance.

Dang. Wish I had thought of that.

BBDO deserves five broccoli sandwiches for their Halloween comedy.

And some Snickers too.

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