Sleep on That: The Art Series Hotel Promotes Overstaying

Go ahead. Overstay.


The Art Series’ Hotels’ new campaign is all about your comfort, no matter how long you stay.

Through quiet, non-peak times of the year, (December 16 – January 13), guests can now call reception the morning of their departure for a free, overstay checkout. They’re welcome to stay until the next guest is set to arrive. That could be 3 PM, or three days from now.


The agency behind this out-of-the-box thinking, Naked Communications Melbourne, deserves five broccoli sandwiches. With having introduced their campaign only two days ago, @Overstays and @ArtSeriesHotels have garnered quite the response. Talk about a great idea.

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