A Real Tearjerker: Dick’s Sporting Goods’ Christmas Ad

A true story of brotherly love, this Dick’s Sporting Goods’ spot nails the spirit of Christmas on the head, without being cheesy.


Heart-warming, isn’t it?

Anomaly, the ad agency behind the spot, knows just how to pull you in. Anomaly smoothly reminds you that Dick’s has the gift you need, the one that people really want. The spot then beautifully extends the original campaign, “Every season starts at Dick’s,” giving “season” a second meaning.

Wow. Awesome. Give ‘em five broccoli sandwiches for that clever thinking.


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