Ready for Christmas? BBC One certainly is.
The British Broadcasting Corp. rolls out its holiday campaign with a comical and festive storyline. Promoting new talent and old, the spots highlight the line-up prepared for the holiday season. And this is just the beginning.
The agency behind the campaign, RKCR/Y&R, has brilliantly included BBC One’s audiences. Fans can share their Christmas messages on the channel through a multifunctional social media app that will live on Facebook. The app will also allow people to send Christmas greetings cards to one another and build their own schedules of must-see programs.
Not bad, right?