Human Sushi: Performance Group Promotes Godfisk

Want to make sushi more appealing? Dress up dancers in fish costumes. They’ll be asking for more.


That’s what the Norwegian Seafood Council did. “Human Sushi” could say what Godfisk needed: that sushi was better for you than you thought. And they hit the nail right on the head.

Give Godfisk’s ad agency, Try/Apt, a round of broccoli sandwiches. The shock factor alone was brilliant. The actual idea and execution? Even better.

Nicely done.

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