A Brilliant Idea: Grannies Call for National Sweater Day

Do it for Granny. Put on a sweater and save the world.


That’s what WWF touts. National Sweater Day, a brilliant promotion thought up by John St., asks people to put on a sweater from Grandma and turn down the heat.

Not convinced that’s such a good idea? Have Nona call you her self. You can pick which Gammie does the talking.

And it only gets better: you can sign up your Gram for the cause too.



Brilliant. Hilarious. Give John St. and WWF Canada five broccoli sandwiches for their imagination. Give them a few extra for making the campaign work a second year in a row. Then put on a sweater.

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