Making a Statement: Cinema Advertiser Goes Big with Branding

Laughter. Suspense. Amazement.

All are emotions that the cinema can arouse. Or brand.


The Digital Cinema Media, (DCM), a UK market leader in cinema advertising, has done just that. Rebranding its self to coincide with the transition to digital, DCM primes viewers for the “sensory explosion” of digital. Their new mini branded films work to capture the emotions that cinema triggers.

Not bad, right?

Four broccoli sandwiches are due to the agencies Fearlessly Frank and Intro for their intriguing and beautiful work. The last sandwich is held for the future; let’s see how DCM’s branding actually inspires others’ digital advertising.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s