All are emotions that the cinema can arouse. Or brand.
The Digital Cinema Media, (DCM), a UK market leader in cinema advertising, has done just that. Rebranding its self to coincide with the transition to digital, DCM primes viewers for the “sensory explosion” of digital. Their new mini branded films work to capture the emotions that cinema triggers.
Not bad, right?
Four broccoli sandwiches are due to the agencies Fearlessly Frank and Intro for their intriguing and beautiful work. The last sandwich is held for the future; let’s see how DCM’s branding actually inspires others’ digital advertising.