An Elegant Campaign Extension: Matt Lauer in a PSA for Fatherhood

Matt Lauer tells it like it is: what it means to be a Dad.


In the Ad Council’s campaign extension, Fatherhood is elegantly explained: “The smallest moments can have the biggest impact on a child’s life.” What better way to show that than with Matt Lauer, a huge celebrity, taking the time to play a simple game with his child?


Add the PSA launch to the TODAY show, and Campbell Ewald rocks some great PR for a great cause.

Five broccoli sandwiches are due to a simple, big idea that was extended elegantly.

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