With the ever-increasing switch to digital, the French man in this spot has a point.
But so does Emma.
Le Tréfle’s comical ad clearly reminds viewers why having extra paper is important. “Paper has a great future,” tauts the toilet paper company. And Emma’s husband can’t deny that.
Bravo, Leo Burnett. Le Tréfle’s agency of record took a simple idea and executed it brilliantly. Give the Parisian branch four broccoli sandwiches for their out-of-the-box thinking. The fifth one is reserved for the rest of the campaign; how will Leo Burnett extend this idea?