“Where next?” BBC’s Campaign Celebrates the Past, Promotes the Future

Simple, innovative, and to the point.

“Where next?”

 

That’s what BBC asks of itself. Celebrating the broadcasters’ 90th anniversary, BBC’s newest campaign reminds viewers of their constant innovation. And that this is only the beginning.

With numerous upcoming TV spots, radio spots, posters, and an interactive site, this spot launches a year-round campaign. BBC hopes to  demonstrate the continual advances it makes through their anniversary celebration.

Not a bad way to self-promote.

RKCR/Y&R deserves four broccoli sandwiches. The ad agency cooked up a great intro to the campaign; how will the rest take it to the next level?

Where next?

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