It’s Not Complicated: AT&T’s New Ads for the Elite Eight

It’s not complicated. It’s simply well done.


AT&T’s popular campaign is a great example of a clear, well-executed idea. How do you explain that AT&T is better? Ask some kids. How do you incorporate your company in the excitement of March Madness? Ask Larry Bird, Magic Johnson, Kareem Abdul-Jabbar and Bill Russell.

AT&T better be passing out broccoli sandwiches like candy to BBDO. Their agency of record rocked with a big, original idea, an iconic campaign, and now this campaign extension.


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