When the world can be accessed at your fingertips, why not call it Home?
That’s what Facebook is attempting to do.
Airing during the Final Four games this weekend, Facebook’s new spot promotes instant connection. Want to know how your nephew’s birthday party went? You’ll never miss a beat. How are your sister’s cats? Just go Home.
Though the app itself is questionable, the spot is not bad. Wieden + Kennedy showed how connecting on a new level could be the next big thing. Privacy issues aside, Facebook’s agency of record did a decent job displaying Home in all its glory.
Give ‘em three broccoli sandwiches for their efforts. Maybe another if they can convince enough Facebook users to try the app.