JC Penney is on a run for their money.
And they’re sorry.
That’s what the retailer says in their latest ad. JC Penney was trying to be like TJ Maxx; low prices for great fashion. The only problem? JC Penney is not TJ Maxx, and their customers are not Maxxinistas.
So asking your target market to change is not the best idea. Though it took a few CEOs to recognize this, the retailer has begun apologizing profusely. It’s a step in the right direction. But it will take more than a TV spot and a twitter hastag, #JCPlistens, to turn this thing around.