“Go big or go home,” they say.
Target did both.
The retailer built a life-sized home in Grand Central this week to display their Threshold collection. People passing by can interact with the home on every level; be it home décor, makeovers in the bathrooms or testing kitchen appliances, Target is ready to show it all.
Talk about brilliant.
Their agency of record had the entire house put together from the collection, creating “a pop-up that would meld fantasy and reality together.” Daniel Chu, (executive VP-experiential creative director at Deutsch), explains, “Target is about the balance of the thrill of expecting more, and the reality of paying less.”