What a Stellar Idea: Corona Uses the Moon in a Billboard

Sometimes, you need an idea that’s out of this world.

And Corona couldn’t agree more.

 

Building off their current campaign, the beer company took “Find Your Beach” to the next level. Corona worked with astrologists & universities to position a billboard just right. Then, they used the moon as their slice of lime.

Pretty cool, right?

And the best part? You can still see this wedge of moon in person. Go to 15th St. and 9th Ave in New York on Saturday, June 15, between 8:45 and 11:00 p.m. Drink it all in.

Four broccoli sandwiches go to the agency of record behind this stellar idea. How else can Cramer-Krasselt Chicago keep it going?

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