Cool Idea for Charity: Chicago Blackhawks Sell Their Arena Ice

The Blackhawks magical season may be over, but you can keep the memory alive.

You can own the season’s ice.


That’s what the Chicago hockey team is touting. Buy a piece of their history. Take the glory of melted sweat, tears, and ice home as a souvenir. And, benefit charity at the same time.

Pretty cool, right?

The Blackhawks seem to think so. And knowing how hardcore their fans can be, they just might be right.

Give three broccoli sandwiches to the Blackhawks agency of record. Ogilvy & Mather Chicago has a neat, different idea. But will it sell? Follow the team’s twitter to found out.

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