Kia’s Hamsters “Totally Transform” for MTV VMA’s

Kia’s Hamsters are back and better than ever.


Debuting during the MTV VMA’s, the iconic animals have a whole new look. Kia has “totally transformed” the critters, creating a beautiful and sleek metaphor to their new 2014 Soul design.

And there will be “Applause.”

Not only does the spot use Lady Gaga’s newest single, the 60-second version will air right after Gaga’s first-ever live performance of it.

Impressive, right?

Give Kia’s ad agency a round of broccoli sandwiches. David & Goliath smoothly connects with Kia’s target audience by keeping their fingers on the pulse of culture.



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