Kia’s Hamsters “Totally Transform” for MTV VMA’s

Kia’s Hamsters are back and better than ever.

 

Debuting during the MTV VMA’s, the iconic animals have a whole new look. Kia has “totally transformed” the critters, creating a beautiful and sleek metaphor to their new 2014 Soul design.

And there will be “Applause.”

Not only does the spot use Lady Gaga’s newest single, the 60-second version will air right after Gaga’s first-ever live performance of it.

Impressive, right?

Give Kia’s ad agency a round of broccoli sandwiches. David & Goliath smoothly connects with Kia’s target audience by keeping their fingers on the pulse of culture.

 

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s