How do you inspire people to buy used clothes?
Call them “Classic Vintage” and use marble statues for your models.
That’s what this UK charity did. Traid works to wear out poverty by selling used clothes, and the vintage clothing shop needed a boost. So how do you encourage people to reduce their environmental impact? Create model hipsters.
Props to RKCR/Y&R for this big idea. The ad agency cleverly showed how something old can look fresh. Or vintage, rather.
Give them four broccoli sandwiches for their idea. The fifth will be held ‘til the rest of the campaign breaks.