“If you care about spots on your clothes, why not care about those on your skin?”
That’s what one pharmaceutical company asked shoppers.
Bristol-Myers Squibb’s wanted to increase awareness for melanoma, a cancerous disease that kills over 700 people in Spain every year. So they distributed over 7,000 mole-like stickers to 40+ shops. They had thousands of clothes being “spotted.”
The result? Shoppers took notice. Dermatologist visits increased by 14% that month.