Campaign Saves Lives When Shoppers See Spots

“If you care about spots on your clothes, why not care about those on your skin?”

That’s what one pharmaceutical company asked shoppers.


Bristol-Myers Squibb’s wanted to increase awareness for melanoma, a cancerous disease that kills over 700 people in Spain every year. So they distributed over 7,000 mole-like stickers to 40+ shops. They had thousands of clothes being “spotted.”

The result? Shoppers took notice. Dermatologist visits increased by 14% that month.

Give five broccoli sandwiches to the ad agency with the life-saving campaign. Bungalow25 created a big idea with a big impact.


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