Cheesepocalypse Watch: A Brilliant Idea Redeems Velveeta

If you haven’t heard, Kraft is having a shortage of Velveeta.

And during prime dipping season. Not good.

So how can Kraft save it’s reputation? Call it like it is. Have a Cheesepocalypse Watch.

Velveeta Cheesepocalypse Watch Map


Impressive really—as soon as media outlets heard the word on January 7, @EatLiquidGold had a clever response,


and two sites up in no time, turning bad press into good.

Give their agency of record four broccoli sandwiches. That was quick! Wieden + Kennedy (if you’re the ones behind this), way to jump on it. Where will you take this from here?

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