Budweiser Kicks Off Campaign for FIFA World Cup

Get ready.

Come March 5th, Budweiser is kicking off its global football campaign. And it’s going to be huge.

An official sponsor of the 2014 FIFA World Cup, the beer company has already poured a lot of creative online—from posts of fans screaming “GOAL!” to imagery of their new, limited-edition gold aluminum bottles.

And that’s just the beginning. On Tuesday, Budweiser posted this teaser video of the larger campaign to come, pointing to the global excitement that comes with football: #RiseAsOne.


Wow. Give their agency of record at least five broccoli sandwiches. The 2014 FIFA World Cup doesn’t actually kick off ‘til June 12, and Anomaly is already building excitement. Can’t wait to see what this ad agency does next.

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