Let Amex EveryDay take a bow.
Just like the Oscars’ ceremony, their ad was both cute and clever.
Tina Fey rocked with well-timed quips, all while showing how the brand is part of her “everyday.” The spokeswoman was hilarious, relevant, and a perfect example of the target audience, (busy moms).
Bravo, Ogilvy & Mather New York. Amex’s agency of record displayed a well-thought ad in a well-placed time slot. Not to mention the simple and memorable #EveryDayMoments, which resonates well with a tech-savvy target-audience.
Give five broccoli sandwiches for this big thinking. Then a couple more for these additional spots.