Cute & Clever: Amex EveryDay Commercial Rocks with Tina Fey

Let Amex EveryDay take a bow.

Just like the Oscars’ ceremony, their ad was both cute and clever.


Tina Fey rocked with well-timed quips, all while showing how the brand is part of her “everyday.” The spokeswoman was hilarious, relevant, and a perfect example of the target audience, (busy moms).

Bravo, Ogilvy & Mather New York. Amex’s agency of record displayed a well-thought ad in a well-placed time slot. Not to mention the simple and memorable #EveryDayMoments, which resonates well with a tech-savvy target-audience.

Give five broccoli sandwiches for this big thinking. Then a couple more for these additional spots.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s