Ban Bossy: An Idea That Matters

Ban bossy.

That’s what the Girl Scouts and Sheryl Sandberg aim to do.

 

By teaching girls that ambition is a good thing, Sandberg and the Girl Scouts hope to encourage girls to lead. They’re asking women and men to pledge their support and #banbossy.

And with a star-studded endorsement, no less. From Condoleezza Rice to Beyonce, women are standing together to show girls how to speak up. They are truly leaning in.

Give BBDO New York five broccoli sandwiches. The ad agency behind this campaign created a simple way to start conversations about what good leadership really is. Now that’s an idea that matters.

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