Stay Uncompromised: Audi’s Brilliant Campaign

“Stay uncompromised.”

Elegant, simple, and to the point.

 

Audi owns this phrase in it’s latest campaign introducing the all-new Audi A3.  By featuring iconoclasts like Ricky Gervais, Kristen Schaal, and the Voices of Destiny, the car company beautifully drives home the concept of “luxury without compromise.” Each trailblazer has done things their own way, from start to finish. Just like the Audi A3.

Bravo, Venables Bells & Partners. Give the agency of record at least five broccoli sandwiches. The concept was simple, strong, and a smart way to launch the vehicle.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s