A Campaign of “Firsts”: Vodafone Empowers People

“Power to you.”

For Vodafone, that’s much more than a tagline. It’s a promise.


And the international telecommunications company has been keeping their promise. Through a campaign of “firsts,” Vodafone has been giving people the chance to do something for the first time in their life; take their first ride on a plane, start their first female fight club, make their first surf over Todos Santos. #Firsts shows how technology can truly enrich peoples lives– giving “power to you.”



Pass a whole round of broccoli sandwiches to which ever ad agency was behind this. (Was that you, Wasserman Experience?) Vodafone’s 2014 global campaign is already inspiring and human. And it’s only April.


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