Ideas That Matter: 4 Brands Join Together for Autism Awareness

Four commercials. Three brands. One big idea.

 

In support of Autism Awareness Month, AT&T, Campbell’s Soup and Band-Aid joined together to make an impact. Airing their :15 commercials in a :60 block, their spots weaved together one family’s story.  You’re able to watch a family evolve from an early diagnosis of Autism all the way to high school graduation.

“You just saw how early diagnosis can make a lifetime of difference,” the spot reaffirms.

Brilliant, BBDO New York. The agency supported a good cause and made their clients’ look good. Give them a full round of broccoli sandwiches for literally looking at the bigger picture.

 

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