Beats Electronics Drops into the World Cup Media Jungle

Beats Electronics literally and figuratively drops into “the heart of the jungle.”

 

The audio device company dropped a viral video the week before the 2014 World Cup began. Though not an actual sponsor, Beats descended into the media frenzy, feeding the excitement without actually mentioning the event.

And “The Game Before the Game” is beautiful. Beats painted a true 2014 World Cup image. There’s a a sincere pep talk from Neymar Jr‘s father,  a star-studded cast of footballers, fans in all their glory and music to get you psyched.

But the best part of the ad? “Each pregame ritual captured in the ad is authentic… [Omar Johnson, Beats chief marketing officer] noted. ‘It’s all real. Nothing is make-believe.’

Give Beats’ agency of record five broccoli sandwiches. R/GA owned the World Cup buzz with a well-timed, well done video. And the cherry on top? The agency is rolling out remixed spot with a rap from Jay Z’s for the NBA finals.

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