Race the Tour de France with Your Thumbs

Get your hands— or thumbs— in on the Tour de France action.

 

Starting today, your thumbs can race the same 3,664 km course as real-life cyclists. “Your thumbs are your thighs” in the interactive app Thumbs of Glory. Players compete the real-life course during the same 21-day period to win a Specialized S-Works Tarmac, (a bike), or to win individual stages for other, smaller prizes.

It’s a fun way to get people excited, and inspired about the actual race. Though the app inventors aren’t sure anyone will actually finish the race, Goodby, Silverstein & Partners San Francisco have a cute idea to get people talking.

Give the agency of record four broccoli sandwiches. It’s a big idea and may get Specialized the spotlight it needs.

 

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