The French, a Flamingo and a Liqueur: An Ad “Because No Reason”

The French liqueur may be on to something.


Combining a flamingo and a question, Chambord’s ads entice you to see what’s next. The liqueur spot reels you in, then responds with it’s own laissez-faire tagline, “Because No Reason.”

And that’s the point. The drink is for any occasion—you need not a reason to enjoy life and do what you want.

Bravo to Wieden + Kennedy London. The agency recently won the global account, and it seems this spot for Chambord is just the beginning. W+K deserve four broccoli sandwiches because they’ve whet the appetite—let’s see where they take this.

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