The French liqueur may be on to something.
And that’s the point. The drink is for any occasion—you need not a reason to enjoy life and do what you want.
Bravo to Wieden + Kennedy London. The agency recently won the global account, and it seems this spot for Chambord is just the beginning. W+K deserve four broccoli sandwiches because they’ve whet the appetite—let’s see where they take this.