Forget “Where’s the beef?” Montana’s Cookhouse has it ready and waiting.
The Canadian restaurant went out on the town in Toronto, bartering for goods and services with meat. Delicious, hot, BBQ’d meat. And not only that, to prove their BBQ was irresistible, they paid for their entire spot—except for the actor— in meat as well.
What a triple whammy— the ad talks about Montana’s Cookhouse in a fun, savory way, gets locals to actively try their brand, and proves their tagline, “It’s hard to resist the best of BBQ sampler.”