Pants. That’s what L&PM used to demonstrate the convenience of a pocket book.
The largest Brazilian publisher partnered with Brazilian fashion label FreeSurf to create an exclusive collection of jeans. Printing stories, poems and tales on the inside of pants’ pockets, FreeSurf jeans literally encouraged shoppers to “Carry your stories with you.”
And it was a success. L&PM not only showed that a story could fit in your pocket, but was also able to increase site visits by 24% and sales by 13%.