Siri, Meet Dom: Your Pizza-Ordering Brother

Siri, your motherboard has something to tell you. You just gained a pizza-ordering little brother—“Dom.”


Domino’s Pizza just unveiled the new “voice-assisted ordering specialist” on its mobile app. Dom can take your order, find your favorites, and has a collection of quirky responses to your requests.

And the TV spot cleverly introduces this feature. Can Dom cancel your morning meeting? Nope, but he can suggest a meeting with pizza. Can Dom search for miscellaneous answers online? Nope, but he can bring the conversation back around to pizza.

Bravo, CP+B. The agency behind the reveal portrayed the app in a simple, fun way. Give them four broccoli sandwiches for their idea. The fifth is to see how else they might make a splash.

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