JetBlue Flies It Forward to Infinity and Beyond

Please, please, PLEASE give JetBlue and their ad agency five out of five broccoli sandwiches.

The airline has decided to give people the chance to take one flight, anywhere they want, to help make people’s lives better in another city. Want to inspire people with art? JetBlue can help you with that. Want to donate books to your hometown? Just “Fly It Forward.”

What’s the catch? You pick the next person deserving to fly from wherever you land. So if you’re in NYC, you better consider submitting your story now. Someone may choose you and your humanitarian efforts to catch the next flight.

Mullen and JetBlue owned this idea–and their campaign just launched.

 

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