Weetabix is asking kids to play with their food. And the task is both delicious and downright clever.
The UK cereal brand is showing kids how they can whip up a better breakfast through wholesome “Weetabuddy” characters. Each TV spot introduces different Weetabuddies, then challenges kids to make their own.
The cereal brand then tops off each ad with the Weetabuddy Contest. Kids can upload and enter their Weetabuddy to win their very own Weetabuddy Creator Kit, (which is probably more cereal)!