And the sandwich goes to The LEGO Movie.

Give it up to The LEGO Movie for their awesome performance during last night’s 87th Academy Awards.

 Brow Beat Slate's Culture Blog Feb. 22 2015 10:18 PM Everything Was Awesome About the Oscars’ “Everything Is Awesome” Performance

If you hadn’t seen the blockbuster before, you’ll want to now. The LEGO Movie’s star-studded performance of “Everything Is Awesome,” rocked with Oscars made out of Legos, costumed dancers that mirrored the movie, and a vibe so upbeat, you (almost) forgot that the film hadn’t won any awards. It was positive, interactive, and left you wanting more. Even Oprah was excited.

Give Michael McNally (Lego Systems’ senior director, brand relations) and team a whole round of broccoli sandwiches. The LEGO Movie created a show-stopper that made you want to watch the movie all over again. And that’s how advertising is done.

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