Coffee and Cannabis: a Taste Test with a Twist

How do you get the word out that you’re a “proper coffee shop” in Amsterdam—serving actual coffee? Let stoners do the talking.

That’s what Moyee Coffee did. The shop asked those under the influence to taste test their coffee, believing that pot heightens the senses. And while the results are amusing— it tastes “like a forest… with chimpanzees”—they show off the robust, complex flavors that you can find at the shop.

Give 180Amsterdam four broccoli sandwiches. The agency’s concept is clever, making Moyee Coffee’s location a strength rather than a problem. Let’s see if they can take this idea further.

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