“Every Baby” Receives a Royal Welcome in Pampers Ad

On May 2, 2015, thousands of Brits welcomed the arrival of one baby. Pampers welcomed “every baby.”

The diaper company filmed and created a spot within the same 24 hours that Princess Charlotte was born. Featuring numerous families and their newborns on their special day, Pampers was able to capitalize on the significance of the royal arrival— as well as the importance of every child’s. “Because to us, every baby is a prince or princess and we wish them all love, sleep and play.”

Simple and well timed. Bravo, Saatchi & Saatchi. Give the agency behind this ad and ensuing campaign a full five broccoli sandwiches.

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